Drive

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It’s 5:00am and the clock interrupts blue skies over a calm shoreline. I would swear there’s sand in my bed, but it really is just in the corners of eyes as I run my left pointer finger down and away. Jumping out of bed with both hands firmly planted, my feet almost face the ceiling and then hit the rug. In full stride, I step towards my closet to put on today’s coat of armor.

I think,’What battle is being fought today?’

Most days include a few, so I need to pack a bag get it loaded onto my silver horse before I forget.

Part hair to the left or right?

Then onto the easiest decision in the morning, breakfast. Same solution each morning, a super parfait made of greek yogurt, blueberries, apricot jelly on a bed of crunchy granola and honey topped with wheat germ and cinnamon. Every day, home & away for over 10 years. No coffee ever. A tall glass of apple cider or juice with as much apple cider vinegar as I can handle that morning. It’s going to be another successful day. There is drive is every fiber of my bones, tendons & muscles. But the direction of that power will be misguided if I don’t make my first creative attempt at a smile.

I look at our cat and wonder, ‘What he would be look like if he was human? What job would he do? What type of cat would he have? Alright, no more playing.’

I look at my online calendar to see conflicts and there are always a dozen or so. Drop, keep, keep, drop, drop, drop! If you want to know who and want you love… try overbooking everyday and going through this exercise in 10 seconds. A priori decisions tell plenty about you. Then I breath. I assume I was before that, but now I really breath. After going thru a few deep, full lung-busting inhales/exhales, appropriate game face goes on.

“Hello, Jake! What do you want to eat?”, I shout down into his room.

After the answer will determine the next 15 minutes and ability to catch the bus on-time. It’s this game face that I enjoy the most. Not hockey, yoga or any of the many hats in the rat race I hold. The elbow grease it takes to be a leader for my family. That is true reward. Cliche? If I really didn’t mean it, but I couldn’t be more sincere. With all the rushes I get each day, nothing stays with me as long as a hug for helping my son get a sandwich or my daughter a new app for her phone.

Oh gosh, I’m going to be late for work, I must stop digressing. I get my family into the car and we just get to bus stop on time. Switch face now to marketing mode. I’ve meet many marketing people in the last 25 years. Some just don’t get it and others get it but don’t care. The select group of less than 1% are leaders and make things happen. I believe this to be true of all things, only about 1% know, everyone else is so distracted or ignorant that the have little wins but are very inconsistent. Even a broken watch is right two a day. Do I care if the rest of the world acts like what I’m saying is wrong, I refer back to my 1% rule. In order to be better, lead better and achieve lofty goals that seem insurmountable, I must not allow what was done before to be an example.

I begin each work day with a new slate. The start is about the research. All the information available won’t mean I thing if I make the wrong connections. If I assume anything is correct, I’m not a leader. I’m a pencil pusher. So after I’ve done all the research I believe I’ll need to start my day, I’ll connect dots. Then connect them another way and then another. The information and multitude of possibilities are not used to solve the problem for create anything. They are my library for the day. All of them are possible. Going into a problem with no end game or expectation is by far the best way to remove emotion from the equation thus limiting distractions.

Some solutions need to be about emotion. In that case I’ll consider the problem using all emotions. “How would it be if I made them cry, laugh, angry, confused… what if that wanted to die or live with greater hope. Can I get them to love or hate?”

This all happens in minutes. Every permutation is considered and those I forgot will be added later. Then I been to focus deeper. Like putting a magnifying glass on sand, then a microscope. The big picture takes all things into account, but it only tells some of the stories. If I’m going to arrive at the best option and there will be thousands, I’ll need to know everything about it. Right done to it’s building blocks.

So after research, connecting dots, and deeper insights… I pause. The pause is to come back to reality, what matters. All the information in the world and details does not solve problems, simple steps solve problems. Sometimes it takes thousands of simple steps, but they are still just one action, followed by another. Nothing happens in a vacuum, so finally I talk to people. See what they think. Leaders can not be shy nor can exist without the next leaders. Those that will carry the torch.

What I love about this process it grows stronger each day with each project. Because I’ve gone through many solutions, the ones I don’t use today… I may use tomorrow. I’m in a sense, solving all types of issues when I try to solve one. I like to think it’s like driving. All the outside information is processed and you react, second after second. Driving eventually becomes second nature and when you add navigation, playing your favorite song and phone calls into your vehicle… it can be quite a busy place, yet you still drive. Looks like it’s time to drive home. “Dammit, traffic.”, I say while thinking now is a great time to get a jump on tomorrow’s problems.

S’later

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Awe

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Many years ago and many words, I started a Facebook account. As with Twitter, MySpace and Pinterest, it was during their early moments. But I knew then that I’d be able to use these free services to record my life. It would need to be open to the public so I could get reactions to my actions, honest reactions. Then using these reactions, I could understand society as a whole and its parts. Don’t get me wrong, I would never “just” reduce us all into a marketing experiment to gather big data. I feel emotion for the individual, but there is no place to pee along the road of marketing research. You just drive, look around and pick-up souvenirs in each town. I not the only one recording their life with social media, oh yes… I may go deeper than most with my emotions, but I’ve learned so much about all of you, good & evil.

When I joined Facebook, I came up with a statement that I wanted to strive for. “Look back in Awe.” A war was being fought by our brave soldiers, which I’m not. But the term “Strike & Awe” had become part of our lexicon. I thought that is what I’d like to do on Facebook. What better way to get reactions then to strike with such raw emotion and feeling and watch in wait for the response. Get the most out of the medium. Looking back in awe became my drive. We all need some motivation, thy was mine. I’m not a paid entertainer, so why? Because I care about words and feel they should be true. The truth is not always comforting, it is not always beautiful, but it always the truth. My truth to clarify or your truth for me to acknowledge, agree or argue.

These final days of work are tough because of the same thing. I think I’m supposed to look back in awe and smile. That is not how it works with me and work. The process was always the fun, not enjoying the result. So what I’ll do in “retirement”, and I only use that word so people understand I’m not working for money, is continue the processes. Then I’ll record those steps on social media. When you enjoy the process, the journey, you will do it over and over. If you know me, that is my life.

I hope in the last two blogs, I was able to sum up the emotion and process by which I’ll approach “retirement”. I’ll need to come up with another word.

Now if you think that this approach is a bit methodical and based too much on strategy, manipulation and research… You are not in advertising. You are on the other side, the side I hope to get to once I can put 25 years of watching people behind me.

I do care for you all, but you gave me such valuable data to help me retire.

My next blog will involve some of the data I was able to parlay into financial windfalls along with other positive gains in life. I left clues and hints. I hope all of you were able to profit from something I posted or said. Not just monetarily, but politically, morally, scientifically and socially.

I learned so much and have so much more to learn.

S’later.