Many years ago and many words, I started a Facebook account. As with Twitter, MySpace and Pinterest, it was during their early moments. But I knew then that I’d be able to use these free services to record my life. It would need to be open to the public so I could get reactions to my actions, honest reactions. Then using these reactions, I could understand society as a whole and its parts. Don’t get me wrong, I would never “just” reduce us all into a marketing experiment to gather big data. I feel emotion for the individual, but there is no place to pee along the road of marketing research. You just drive, look around and pick-up souvenirs in each town. I not the only one recording their life with social media, oh yes… I may go deeper than most with my emotions, but I’ve learned so much about all of you, good & evil.
When I joined Facebook, I came up with a statement that I wanted to strive for. “Look back in Awe.” A war was being fought by our brave soldiers, which I’m not. But the term “Strike & Awe” had become part of our lexicon. I thought that is what I’d like to do on Facebook. What better way to get reactions then to strike with such raw emotion and feeling and watch in wait for the response. Get the most out of the medium. Looking back in awe became my drive. We all need some motivation, thy was mine. I’m not a paid entertainer, so why? Because I care about words and feel they should be true. The truth is not always comforting, it is not always beautiful, but it always the truth. My truth to clarify or your truth for me to acknowledge, agree or argue.
These final days of work are tough because of the same thing. I think I’m supposed to look back in awe and smile. That is not how it works with me and work. The process was always the fun, not enjoying the result. So what I’ll do in “retirement”, and I only use that word so people understand I’m not working for money, is continue the processes. Then I’ll record those steps on social media. When you enjoy the process, the journey, you will do it over and over. If you know me, that is my life.
I hope in the last two blogs, I was able to sum up the emotion and process by which I’ll approach “retirement”. I’ll need to come up with another word.
Now if you think that this approach is a bit methodical and based too much on strategy, manipulation and research… You are not in advertising. You are on the other side, the side I hope to get to once I can put 25 years of watching people behind me.
I do care for you all, but you gave me such valuable data to help me retire.
My next blog will involve some of the data I was able to parlay into financial windfalls along with other positive gains in life. I left clues and hints. I hope all of you were able to profit from something I posted or said. Not just monetarily, but politically, morally, scientifically and socially.
I learned so much and have so much more to learn.